Anti-what now?

“Upon noticing product placement in a tv show, I pledge not to buy that product for a month.”

A noticed product placement is one which has been shoehorned into the plot somehow, where aspirational characters (hunks, models, etc) gush lovingly about it or where the products themselves are never seen to fail or be sub-par especially when we know the product is a pile of crap:

‘But I’m in the UK, haven’t we got regulations against this?’

We have regulations, but we might not have them for much longer. From http://news.bbc.co.uk/1/hi/entertainment/8252901.stm (Feb 9 2010)

Product placement is to be allowed on British TV shows, in a move due to be announced next week.

Independent broadcasters will be allowed to take payments for displaying commercial products during shows.

BUT there’s light at the end of this tunnel (in the same article):

Culture Secretary Ben Bradshaw is expected to announce a three-month consultation on the changes in a speech to the Royal Television Society next week.

I’m open to any suggestions about how we can get our objections heard.

Advertisements
Published in: on February 9, 2010 at 2:40 pm  Leave a Comment  

The URI to TrackBack this entry is: https://antiproductplacement.wordpress.com/2010/02/09/anti-what-now/trackback/

RSS feed for comments on this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: