Anti-what now?

“Upon noticing product placement in a tv show, I pledge not to buy that product for a month.”

A noticed product placement is one which has been shoehorned into the plot somehow, where aspirational characters (hunks, models, etc) gush lovingly about it or where the products themselves are never seen to fail or be sub-par especially when we know the product is a pile of crap:

‘But I’m in the UK, haven’t we got regulations against this?’

We have regulations, but we might not have them for much longer. From (Feb 9 2010)

Product placement is to be allowed on British TV shows, in a move due to be announced next week.

Independent broadcasters will be allowed to take payments for displaying commercial products during shows.

BUT there’s light at the end of this tunnel (in the same article):

Culture Secretary Ben Bradshaw is expected to announce a three-month consultation on the changes in a speech to the Royal Television Society next week.

I’m open to any suggestions about how we can get our objections heard.

Published in: on February 9, 2010 at 2:40 pm  Leave a Comment  

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